WorldView — Branding

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WorldView — Branding globe
Client: PYXIS
WorldView — Branding
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Branding and identity for cloud-based geospatial software which allows anyone to analyze big data on a web based, 3D globe.

The goal was to create a brand that felt like a 3D canvas. A stark, black and white globe is the starting point, akin to a new text document, whereby vibrant colour schemes and data is added by the user to bring the globe and analysis to life.
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WV logo variations
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The logos geometric shape implies the underlying geometric technology used to render the 3D globe itself.
WorldView globe styling
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Bright colour palettes give meaning to the data while making the globe feel fun, creative, and personal.
WorldView layers
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Illustration showing multiple geographic data layers being fused via proprietary technology.
WorldView icons
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UI icon system for various software functions
WorldView black globe
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