WorldView — Branding

Client: PYXIS
WorldView — Branding

Branding and identity for cloud-based geospatial software which allows anyone to analyze big data on a web based, 3D globe.

The goal was to create a brand that felt like a 3D canvas. A stark, black and white globe is the starting point, akin to a new text document, whereby vibrant colour schemes and data is added by the user to bring the globe and analysis to life.

The logos geometric shape implies the underlying geometric technology used to render the 3D globe itself.

Bright colour palettes give meaning to the data while making the globe feel fun, creative, and personal.

Illustration showing multiple geographic data layers being fused via proprietary technology.

UI icon system for various software functions